Data Intelligence for
High-Growth
Consumer Brands
Turning sales, customer, and marketing data into smarter launches, demand forecasts and growth strategies.
Data Intelligence for
High-Growth
Consumer Brands
Turning sales, customer, and marketing data into smarter launches, demand forecasts and growth strategies.
Data Intelligence for
High-Growth
Consumer Brands
Turning sales, customer, and marketing data into smarter launches, demand forecasts and growth strategies.
How We Help Brands
How We Help Brands
Drop Performance Intelligence
We analyze product launches in detail to identify the factors driving sell-through velocity, conversion performance, and revenue outcomes, providing brands with actionable insights to refine future drops and optimize product strategy.
Inventory & Demand Forecasting
We develop advanced forecasting models that provide brands with the analytical insight needed to project demand, optimize size and color allocations, and plan production volumes with greater precision, strengthening overall inventory strategy and reducing stockouts.
Influencer & Marketing Performance
We evaluate influencer partnerships and marketing performance by analyzing engagement, traffic, and conversion data to determine which channels and creators generate meaningful revenue impact.
Customer & Revenue Insights
We analyze customer purchasing behavior and revenue patterns to uncover the drivers behind acquisition, retention, and repeat purchasing, enabling brands to better understand their audience and make more informed growth decisions.
Product & Merchandising Strategy
We translate product performance data into strategic insights that guide assortment planning, size and color distribution, and future collection development.
Data Infrastructure & Reporting
We design and implement scalable data infrastructure and automated reporting systems that consolidate sales, marketing, and customer data into custom branded internal platforms, providing easy to access, decision-ready insights.
Post-Drop Analysis
Demand Forecasting
PO Planning
Sell-Through Analysis
Influencer ROI Tracking
Shopify Data Integration
Marketing Strategies
Customer Behavior Insights
Automated Reporting
Size Curve Optimization
Ready to Stop Guessing on Your Next Drop?
Why Work With Lata ?
Why Work With Lata ?
The analytics expertise your brand needs, built entirely around the way your brand actually works.
Built for the Drop Model
Lata is purpose-built for the drop model -- every framework and forecast is calibrated to the specific mechanics of limited releases, social-first demand, and fast-moving inventory from the start.
Data that Drives Real Decisions
Every Lata deliverable comes with concrete, specific recommendations - not just charts to interpret, but decisions to make, so insights translate directly into action on the next drop.
The Whole Picture, Not Just the Sale
Lata analyzes not just what sold, but what should have, uncovering the revenue left on the table from stockouts, size mismatches, and missed demand signals so every drop gets more profitable than the last.
Fluent in the Brands of Today
Lata works exclusively with culture-driven DTC brands, understanding the TikTok-to-checkout funnel, the influencer ecosystem, and the data patterns unique to brands built on hype, community, and limited releases.
Advanced Forecasting & Demand Intelligence
Our forecasting models leverage historical sales and performance trends to help brands anticipate demand, optimize product allocations, and plan production with greater confidence.
Built for the Drop Model
Lata is purpose-built for the drop model -- every framework and forecast is calibrated to the specific mechanics of limited releases, social-first demand, and fast-moving inventory from the start.
Data that Drives Real Decisions
Every Lata deliverable comes with concrete, specific recommendations - not just charts to interpret, but decisions to make, so insights translate directly into action on the next drop.
The Whole Picture, Not Just the Sale
Lata analyzes not just what sold, but what should have, uncovering the revenue left on the table from stockouts, size mismatches, and missed demand signals so every drop gets more profitable than the last.
Fluent in the Brands of Today
Lata works exclusively with culture-driven DTC brands, understanding the TikTok-to-checkout funnel, the influencer ecosystem, and the data patterns unique to brands built on hype, community, and limited releases.
Advanced Forecasting & Demand Intelligence
Our forecasting models leverage historical sales and performance trends to help brands anticipate demand, optimize product allocations, and plan production with greater confidence.
Built for the Drop Model
Lata is purpose-built for the drop model -- every framework and forecast is calibrated to the specific mechanics of limited releases, social-first demand, and fast-moving inventory from the start.
Data that Drives Real Decisions
Every Lata deliverable comes with concrete, specific recommendations - not just charts to interpret, but decisions to make, so insights translate directly into action on the next drop.
The Whole Picture, Not Just the Sale
Lata analyzes not just what sold, but what should have, uncovering the revenue left on the table from stockouts, size mismatches, and missed demand signals so every drop gets more profitable than the last.
Fluent in the Brands of Today
Lata works exclusively with culture-driven DTC brands, understanding the TikTok-to-checkout funnel, the influencer ecosystem, and the data patterns unique to brands built on hype, community, and limited releases.
Advanced Forecasting & Demand Intelligence
Our forecasting models leverage historical sales and performance trends to help brands anticipate demand, optimize product allocations, and plan production with greater confidence.
Built for the Drop Model
Lata is purpose-built for the drop model -- every framework and forecast is calibrated to the specific mechanics of limited releases, social-first demand, and fast-moving inventory from the start.
Data that Drives Real Decisions
Every Lata deliverable comes with concrete, specific recommendations - not just charts to interpret, but decisions to make, so insights translate directly into action on the next drop.
The Whole Picture, Not Just the Sale
Lata analyzes not just what sold, but what should have, uncovering the revenue left on the table from stockouts, size mismatches, and missed demand signals so every drop gets more profitable than the last.
Fluent in the Brands of Today
Lata works exclusively with culture-driven DTC brands, understanding the TikTok-to-checkout funnel, the influencer ecosystem, and the data patterns unique to brands built on hype, community, and limited releases.
Advanced Forecasting & Demand Intelligence
Our forecasting models leverage historical sales and performance trends to help brands anticipate demand, optimize product allocations, and plan production with greater confidence.
Built for the Drop Model
Lata is purpose-built for the drop model -- every framework and forecast is calibrated to the specific mechanics of limited releases, social-first demand, and fast-moving inventory from the start.
Data that Drives Real Decisions
Every Lata deliverable comes with concrete, specific recommendations - not just charts to interpret, but decisions to make, so insights translate directly into action on the next drop.
The Whole Picture, Not Just the Sale
Lata analyzes not just what sold, but what should have, uncovering the revenue left on the table from stockouts, size mismatches, and missed demand signals so every drop gets more profitable than the last.
Fluent in the Brands of Today
Lata works exclusively with culture-driven DTC brands, understanding the TikTok-to-checkout funnel, the influencer ecosystem, and the data patterns unique to brands built on hype, community, and limited releases.
Advanced Forecasting & Demand Intelligence
Our forecasting models leverage historical sales and performance trends to help brands anticipate demand, optimize product allocations, and plan production with greater confidence.
Built for the Drop Model
Lata is purpose-built for the drop model -- every framework and forecast is calibrated to the specific mechanics of limited releases, social-first demand, and fast-moving inventory from the start.
Data that Drives Real Decisions
Every Lata deliverable comes with concrete, specific recommendations - not just charts to interpret, but decisions to make, so insights translate directly into action on the next drop.
The Whole Picture, Not Just the Sale
Lata analyzes not just what sold, but what should have, uncovering the revenue left on the table from stockouts, size mismatches, and missed demand signals so every drop gets more profitable than the last.
Fluent in the Brands of Today
Lata works exclusively with culture-driven DTC brands, understanding the TikTok-to-checkout funnel, the influencer ecosystem, and the data patterns unique to brands built on hype, community, and limited releases.
Advanced Forecasting & Demand Intelligence
Our forecasting models leverage historical sales and performance trends to help brands anticipate demand, optimize product allocations, and plan production with greater confidence.
Built for the Drop Model
Lata is purpose-built for the drop model -- every framework and forecast is calibrated to the specific mechanics of limited releases, social-first demand, and fast-moving inventory from the start.
Data that Drives Real Decisions
Every Lata deliverable comes with concrete, specific recommendations - not just charts to interpret, but decisions to make, so insights translate directly into action on the next drop.
The Whole Picture, Not Just the Sale
Lata analyzes not just what sold, but what should have, uncovering the revenue left on the table from stockouts, size mismatches, and missed demand signals so every drop gets more profitable than the last.
Fluent in the Brands of Today
Lata works exclusively with culture-driven DTC brands, understanding the TikTok-to-checkout funnel, the influencer ecosystem, and the data patterns unique to brands built on hype, community, and limited releases.
Advanced Forecasting & Demand Intelligence
Our forecasting models leverage historical sales and performance trends to help brands anticipate demand, optimize product allocations, and plan production with greater confidence.
Built for the Drop Model
Lata is purpose-built for the drop model -- every framework and forecast is calibrated to the specific mechanics of limited releases, social-first demand, and fast-moving inventory from the start.
Data that Drives Real Decisions
Every Lata deliverable comes with concrete, specific recommendations - not just charts to interpret, but decisions to make, so insights translate directly into action on the next drop.
The Whole Picture, Not Just the Sale
Lata analyzes not just what sold, but what should have, uncovering the revenue left on the table from stockouts, size mismatches, and missed demand signals so every drop gets more profitable than the last.
Fluent in the Brands of Today
Lata works exclusively with culture-driven DTC brands, understanding the TikTok-to-checkout funnel, the influencer ecosystem, and the data patterns unique to brands built on hype, community, and limited releases.
Advanced Forecasting & Demand Intelligence
Our forecasting models leverage historical sales and performance trends to help brands anticipate demand, optimize product allocations, and plan production with greater confidence.
Built for the Drop Model
Lata is purpose-built for the drop model -- every framework and forecast is calibrated to the specific mechanics of limited releases, social-first demand, and fast-moving inventory from the start.
Data that Drives Real Decisions
Every Lata deliverable comes with concrete, specific recommendations - not just charts to interpret, but decisions to make, so insights translate directly into action on the next drop.
The Whole Picture, Not Just the Sale
Lata analyzes not just what sold, but what should have, uncovering the revenue left on the table from stockouts, size mismatches, and missed demand signals so every drop gets more profitable than the last.
Fluent in the Brands of Today
Lata works exclusively with culture-driven DTC brands, understanding the TikTok-to-checkout funnel, the influencer ecosystem, and the data patterns unique to brands built on hype, community, and limited releases.
Advanced Forecasting & Demand Intelligence
Our forecasting models leverage historical sales and performance trends to help brands anticipate demand, optimize product allocations, and plan production with greater confidence.
Built for the Drop Model
Lata is purpose-built for the drop model -- every framework and forecast is calibrated to the specific mechanics of limited releases, social-first demand, and fast-moving inventory from the start.
Data that Drives Real Decisions
Every Lata deliverable comes with concrete, specific recommendations - not just charts to interpret, but decisions to make, so insights translate directly into action on the next drop.
The Whole Picture, Not Just the Sale
Lata analyzes not just what sold, but what should have, uncovering the revenue left on the table from stockouts, size mismatches, and missed demand signals so every drop gets more profitable than the last.
Fluent in the Brands of Today
Lata works exclusively with culture-driven DTC brands, understanding the TikTok-to-checkout funnel, the influencer ecosystem, and the data patterns unique to brands built on hype, community, and limited releases.
Advanced Forecasting & Demand Intelligence
Our forecasting models leverage historical sales and performance trends to help brands anticipate demand, optimize product allocations, and plan production with greater confidence.
Built for the Drop Model
Lata is purpose-built for the drop model -- every framework and forecast is calibrated to the specific mechanics of limited releases, social-first demand, and fast-moving inventory from the start.
Data that Drives Real Decisions
Every Lata deliverable comes with concrete, specific recommendations - not just charts to interpret, but decisions to make, so insights translate directly into action on the next drop.
The Whole Picture, Not Just the Sale
Lata analyzes not just what sold, but what should have, uncovering the revenue left on the table from stockouts, size mismatches, and missed demand signals so every drop gets more profitable than the last.
Fluent in the Brands of Today
Lata works exclusively with culture-driven DTC brands, understanding the TikTok-to-checkout funnel, the influencer ecosystem, and the data patterns unique to brands built on hype, community, and limited releases.
Advanced Forecasting & Demand Intelligence
Our forecasting models leverage historical sales and performance trends to help brands anticipate demand, optimize product allocations, and plan production with greater confidence.
Built for the Drop Model
Lata is purpose-built for the drop model -- every framework and forecast is calibrated to the specific mechanics of limited releases, social-first demand, and fast-moving inventory from the start.
Data that Drives Real Decisions
Every Lata deliverable comes with concrete, specific recommendations - not just charts to interpret, but decisions to make, so insights translate directly into action on the next drop.
The Whole Picture, Not Just the Sale
Lata analyzes not just what sold, but what should have, uncovering the revenue left on the table from stockouts, size mismatches, and missed demand signals so every drop gets more profitable than the last.
Fluent in the Brands of Today
Lata works exclusively with culture-driven DTC brands, understanding the TikTok-to-checkout funnel, the influencer ecosystem, and the data patterns unique to brands built on hype, community, and limited releases.
Advanced Forecasting & Demand Intelligence
Our forecasting models leverage historical sales and performance trends to help brands anticipate demand, optimize product allocations, and plan production with greater confidence.
The Analyst Behind Lata
The Analyst Behind Lata
The Analyst Behind Lata
Lauren Reid
Fast-growing DTC brands are generating more valuable data than they know what to do with. The analytics solutions that exist weren't built for the drop model -- for the demand spikes, size curve distortions, restock decisions and inventory demand planning required to be successful. Lata Data was. Every engagement is handled directly by the founder of Lata, Lauren Reid. Using her years of experience across high stakes data environments, Lauren works closely with brands to build forecasting models, integrate complex data pipelines, and develop analytics frameworks that support smarter decision-making across product, inventory, and marketing strategy. The goal is simple: to help brands move beyond intuition and begin using the data they already have to guide their growth.
Your Questions, Answered Clearly
Your Questions, Answered Clearly
What types of brands does Lata work with?
We work primarily with fast-growing fashion and consumer brands that sell through Shopify and rely heavily on social media and product drops to drive demand. These brands often experience rapid growth but lack the structured analytics needed to forecast demand, understand their customers, and plan inventory effectively.
We already track our sales in Shopify and Google Sheets. Do we really need this?
Your data at face value is telling you what happened. Lata tells you why it happened, what it's going to cost you if nothing changes, and exactly what to do differently next time. Most brands are sitting on more useful data than they realize -- the problem isn't access, it's knowing what to do with it.
How can data analytics improve product launches?
By analyzing historical sales performance, customer behavior, product-level demand patterns, and marketing strategies, we identify factors that drive sell-through rates, conversion, and revenue outcomes. These insights allow your brand to refine product assortment, optimize size and color allocations, and improve the performance of future launches.
What results do brands typically see?
Brands that implement structured data analytics often gain significantly clearer visibility into demand patterns, product performance, customer behavior, and marketing strategies. This typically leads to more accurate inventory planning, stronger product launches, improved marketing efficiency, and more confident strategic decision-making.
What types of brands does Lata work with?
We work primarily with fast-growing fashion and consumer brands that sell through Shopify and rely heavily on social media and product drops to drive demand. These brands often experience rapid growth but lack the structured analytics needed to forecast demand, understand their customers, and plan inventory effectively.
We already track our sales in Shopify and Google Sheets. Do we really need this?
How can data analytics improve product launches?
What results do brands typically see?
What types of brands does Lata work with?
We work primarily with fast-growing fashion and consumer brands that sell through Shopify and rely heavily on social media and product drops to drive demand. These brands often experience rapid growth but lack the structured analytics needed to forecast demand, understand their customers, and plan inventory effectively.
We already track our sales in Shopify and Google Sheets. Do we really need this?
How can data analytics improve product launches?
What results do brands typically see?
